Empower People. Create Value. Drive Change.
Disruption Proof is the new book by NYT Bestseller Brant Cooper, coming October 29, 2021. But don’t wait.
Disruption Proof is about mindset change. Get access to exclusive content, tools, and videos to help navigate our new complex world filled with uncertainty and endless disruption.
Reimagining Business for the 21st Century
Proactive vs Reactive
Empowering teams to accomplish missions aligned with company priorities frees leaders to be strategic. Both teams and leaders require new skills, but the upside is potentially huge.
Explore vs Execute
Numbers must be hit, outcomes achieved. But in a world of uncertainty, success means balancing doing what we know and exploring what we do not.
Mentor vs Manage
Execution requires management, but exploration requires mentoring Leaders assign missions, remove obstacles, and implement metrics that measure progress toward outcomes.
Disruption Proof Course
Create a RAD organization:
Resilient—able to withstand the increasing complexity and endless disruption
Aware—attuned to evolving conditions and changing market needs
Dynamic—able to respond quickly and change course when necessary
Leverage the 5Es:
Empathy—understand customers, stakeholders, and colleagues deeply
Exploration—seek to learn and understand when faced with uncertainty
Evidence—leverage data and insights to cut through biases
Equilibrium—balance execution and exploration activities across the organization
Ethics—live values; be willing to sacrifice to maintain integrity
The Journey in 4 Phases:
Kickstart—Understand customers, colleagues, and employees deeply
Accelerate—Admit what we don’t know and explore to learn
Scale—Leverage data and insights to inform decisions
Endure—Balance execution and exploration throughout the organization