Empower People. Create Value. Drive Change.

Disruption Proof is the new book by NYT Bestseller Brant Cooper, coming October 29, 2021. But don’t wait.

Disruption Proof is about mindset change. Get access to exclusive content, tools, and videos to help navigate our new complex world filled with uncertainty and endless disruption.

Reimagining Business for the 21st Century

Proactive vs Reactive

Empowering teams to accomplish missions aligned with company priorities frees leaders to be strategic. Both teams and leaders require new skills, but the upside is potentially huge.

Explore vs Execute

Numbers must be hit, outcomes achieved. But in a world of uncertainty, success means balancing doing what we know and exploring what we do not.

Mentor vs Manage

Execution requires management, but exploration requires mentoring Leaders assign missions, remove obstacles, and implement metrics that measure progress toward outcomes.

Disruption Proof Course

 

Create a RAD organization:

Resilient—able to withstand the increasing complexity and endless disruption

Aware—attuned to evolving conditions and changing market needs

Dynamic—able to respond quickly and change course when necessary

Leverage the 5Es:

Empathy—understand customers, stakeholders, and colleagues deeply

Exploration—seek to learn and understand when faced with uncertainty

Evidence—leverage data and insights to cut through biases

Equilibrium—balance execution and exploration activities across the organization

Ethics—live values; be willing to sacrifice to maintain integrity

The Journey in 4 Phases:

Kickstart—Understand customers, colleagues, and employees deeply

Accelerate—Admit what we don’t know and explore to learn

Scale—Leverage data and insights to inform decisions

Endure—Balance execution and exploration throughout the organization

Choose Your Membership Level

Basic
For you early adopters, ready to kickstart change
$600
● Monthly group call
● One Hardcover copy of Disruption Proof
● Tools, videos, and guides
● Access to Disruption Proof community
● PDF of The Startup Bluebook
Change Agent
For you veterans taking on corporate status quo
$1,495
● Unlimited email / text
● One Hardcover copy of Disruption Proof
● Tools, videos, and guides
● Access to Disruption Proof community
● Access to private group channel
● PDF of The Startup Bluebook
Leader
For those of you already leading transformation
$4,950
● Monthly 1:1 call
● Unlimited email / text
● One Hardcover copy of Disruption Proof
● Tools, videos, and guides
● Access to Disruption Proof community
● Access to private group channel
● PDF of The Startup Bluebook